Our Story
Yellow Edge is a local, privately owned Canberra-based company dedicated to helping individuals, teams and organisations to greater levels of performance.
Pictured: Our Founders Andrew Simon, Kerry Martin, Lindy Bryant and Andy Gregory
The origins of Yellow Edge
In 2002, our four Founding Directors embarked on a new journey after departing from a multinational corporation, disillusioned by its business practices and treatment of people. Yellow Edge was founded on a clear set of values and an approach to our work that is client-centred. Our high-performance work is carried out through the following business streams:
Leadership development including executive cohesion, senior and middle level management and leadership development.
Capability development in many areas including change management, performance management, team building, influencing, conflict management and emotional intelligence, self-awareness, customer service and problem solving.
Professional coaching for staff and middle managers.
Executive coaching including senior executives and up to chief executive level.
Human Potential consulting including organisational alignment, executive cohesion, workforce planning, productivity design capability planning, business planning, organisational reviews, lessons learned processes and design and performance management.
Citizen and stakeholder engagement specialising in building solid engagement strategies for organisations as well as conduct stakeholder engagement processes on their behalf with citizens, communities and business stakeholders.
We invite you to navigate our services menu above and explore the pages depending on if you are looking for yourself, your team or your organisation.
Our programs
Our programs and offerings include a wide range of learning engagement including self-awareness, leadership and capability building workshops, study tours, tutorials, residentials, coaching support and guest speaker components.
We have a presence across all states and territories of Australia. Talk to us today and learn more about how we can develop the right solutions for you.
Our Continuing Story
The story of Yellow Edge has never been static. Over the years, the company was bought by a large Australian advertising company, which was then acquired by an even large global marketing and communications company headquartered in the UK and listed on the New York Stock Exchange.
In 2019, CEO Andrew Simon set himself a moonshot and bought the company back, confident that the company would flourish under private ownership and that it would make a more meaningful impact on leaders and the people they lead, and that employees would benefit in more ways if we could control our own destiny. We haven’t looked back since. Moonshots have since characterised our ambitions and several moonshots followed including the ambition of becoming of B Corp which it achieved in 2021 and the ambition to become a Climate Active Certified company as a way of doing its part for the planet in 2023.
-
In 2022, Andrew set another moonshot of shifting the nature of CEO leadership from a traditional single person model to one jointly held by two people. As a company that is committed to developing and role modelling good leadership, we now have a Co-CEO leadership model for the company that is about leading generatively, jointly, and inclusively, recognising that new ways of leading are required if we are to meet the challenges and opportunities of the present and future. This is not an easy leadership model but is one that we are committed to.
-
Yellow Edge now also has an internal Research, Sustainability and Social Impact function to drive its ambitions in being a net positive contributor to the environment and to our community. This function also focuses on the conduct or commission of research to better understand how we can continue to support leaders in their development and practice.
-
The Yellow Edge story now also includes a strong and abiding commitment to the progress of women. It has a number of progressive polices and practices including paying all women staff 2% more superannuation than the legislated amount in recognition that the earning capacity of women is often disrupted by child rearing and caring responsibilities.
-
We are now embarking on a journey with AI and its applications developing new services that will help people learn and develop in new ways so that their potential to flourish and grow can be unlocked even more.
As we continue to evolve, set and achieve new moonshots, our future is what we make of it.
Yellow Edge is a B Corp. B Corporations, or B Corps, make decisions that make a positive impact across their workers, customers, suppliers, community, and the environment.
Our purpose is to
shape human potential
What we do
We design and build high performance at individual, team and organisational levels by bringing together powerful ideas, clever people, smart tools and deep experience.
How we do this
We help explore the cutting edge, navigate new paths, create deep learning experiences, facilitate conversations that matter and build commitment for purposeful change.
How do we wish to work
We seek to educate, inspire and reassure. We are reliable, easy to work with and trusted. We inspire new ways of seeing and doing things.
The impact we want to have
People interacting with us feel inspired, reassured and valued.
Why we do what we do
Because we believe in human potential.
In 2024 -2025, Yellow Edge’s business operations was also certified as a Carbon Neutral Organisation by the Australian Government. The emissions Yellow Edge has so far been unable to be reduce has been offset by supporting kelp reforestation projects.
Who we are
Our Ethics
To us, behaving in an ethical manner in the work that we do and in our professional relationships is about sustaining the kind of company that we strive to be.
We seek to do no harm to people, to our environment and to the places we live and work in.
While we are entitled to our own personal political and religious views, we are apolitical and secular in our work.
We do not condone violence against women and children in any form. We do not condone bullying or harassment, nor discrimination of anyone on the basis for their race, ethnicity, sexuality or disability.
We respect the inherent dignity of our staff, our clients, associates and suppliers.
We maintain the privacy and confidentiality of our staff, clients, partners, associates and suppliers
We act with integrity and on the basis of our individual and collective conscious.
We charge a fair price for the work that we do.
We uphold and comply with legislation and regulation related to the proper conduct of our business.
We value being part of the ACT community and contribute to its vitality through local employment and sourcing, contributions to local not for profit and social enterprises and by being engaged with Canberra matters where we have value to offer.
We address our professional ethical dilemmas together.
Diversity, Inclusion & Equity Statement
Our approach to diversity, inclusion and equity is simple. We advocate for the potential of all people because we believe in human potential. At Yellow Edge,
We leverage the strengths of the team and the business.
We integrate rather than segregate.
We recognise the value of diversity in all its forms.
We view performance as a highly collaborative and collective endeavor with everyone playing a part.
We believe that talents can be developed and that great abilities are built over time.
We recognise each other as peers and colleagues and take a genuine interest in each other’s lives.
We share rewards with all employees when the company does well.
We ensure salary parity amongst employees at the same level regardless of gender.
We commit to making additional company superannuation contributions (2% higher than legislative requirements) to female staff from 1 July 2021.
To us, embracing and leveraging diversity and equity in all its forms in the work that we do and in our professional relationships is about sustaining the kind of company that we strive to be. We want to ensure that everyone who work with us feels inspired, reassured and valued.
Yellow Edge is a signatory to Australia reMADE https://www.australiaremade.org/