Higher Education Marketing: leading in an environment of change

  • Melbourne Arts Centre 100 Saint Kilda Road Southbank, VIC, 3006 Australia

The Higher Education sector is undergoing dramatic change in a range of areas that impact our work: Planning for future work force demands, government funding shifts, evolving media landscapes, adaptive social values, changing brand management models, as well as a dynamic international marketing environment, to name a few.

This session will provide practical advice and examples on what Higher Education Marketers can do to prepare for, and take advantage of, the changing environment. Practitioners will share insights on how to address some of the big challenges we face, including:

  • Keynote: Why Brands Matter in Higher Education - insights and evidence on the role brand plays in choosing where to study. Discussion led by Kantar TNS, Executive Director Ryan France. Including the launch of new research findings on which touch points matter most in higher education brand building.
  • Moving from Brand Governance to Brand Communities - the new model for managing and maximising brand value across multiple stakeholders and advocates. Discussion led by Landor, National MD, Dominic Walsh
  • Marketing to the New Generation Z – how does this up and coming cohort differ from the Millennials that preceded them? And how do we best connect with and persuade them in the future? Discussion led by MediaCom, Chief Operating Officer Willie Pang
  • Leading in Change Environments – how can marketing leaders maintain focus and grow in an organisation undergoing heavy change? Discussion led by Yellow Edge, CEO, Andrew Simon
  • How do we Win the Offshore Education Marketing Race? – Discussion led by Kantar Public & AusTrade
  • Q&A Session with Speakers
  • , National MD, Dominic Walsh
  • Marketing to the New Generation Z – how does this up and coming cohort differ from the Millennials that preceded them? And how do we best connect with and persuade them in the future? Discussion led by MediaCom, Chief Operating Officer Willie Pang
  • Leading in Change Environments – how can marketing leaders maintain focus and grow in an organisation undergoing heavy change? Discussion led by Yellow Edge, CEO, Andrew Simon
  • How do we Win the Offshore Education Marketing Race? – Discussion led by Kantar Public & AusTrade
  • Q&A Session with Speakers

Register Now
FEE $100 + GST
 Enquiry: jarrod.humphreys@wpp.com